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Homebrand spotlightCelebrate the joy of giving in simple, meaningful ways this festive season

Celebrate the joy of giving in simple, meaningful ways this festive season

SG Cares Giving Week makes it easy for anyone to give and support those in need.

Over at City Square Mall, shoppers can shop for a cause and fulfil 200 Christmas wishes for children living in rental units in the North West District’s Limbang Division. 

Prefer to give while shopping online? Babywear boutique Janiel Mattan will donate S$10 to Canossaville Children and Community Services with every purchase of a curated feeding bundle worth S$40 from now until Dec 7.

With so many businesses coming aboard the initiative, Everyday Giving offers a host of micro-giving activities so you can support the community in different ways.


In a wider movement from now to the end of December, The Great Singapore Give is raising donations through online platforms, such as and the SG Cares app

The effort spotlights three pillars – People, Nature and Passion – with causes ranging from animal welfare to environmental protection, as well as supporting those who require help to pursue their education, sports, arts and heritage goals.

More than 20 charity organisations and social enterprises are participating in The Great Singapore Give. 

One of them is K9Assistance, which supports the use of assistance dogs for people with disabilities. Donations will help drive advocacy and education and defray the cost of assistance dogs for clients on its waitlist. 

Another organisation, Extra•Ordinary People, has partnered investing platform Endowus in a charity drive to help children and youths with special needs and their families through art programmes, therapy, inclusive employment and caregiver support programmes. 

In addition, the Singapore Cancer Society’s fundraising campaign aims to support and improve the lives and families of children impacted by cancer through its programmes and services.

You can also support a purchase to fund a charitable cause close to your heart at the Marina Bay Alliance Gives Back Charity Bazaar, a Giving Hub that takes place at One Raffles Quay on Dec 6 and 7. Enjoy double rewards of gifts up to S$150 at the charity bazaar when you do good. Shop or dine with a minimum of S$10 at any F&B or retail outlet within the Marina Bay Alliance precinct to enjoy the sure-win gifts redeemable at the bazaar. These locations include Marina Bay Financial Centre, Marina Bay Link Mall, One Raffles Quay, Marina One, OUE Bayfront, The Fullerton Hotel, The Fullerton Heritage, The Fullerton Bay and Clifford Pier.


If you prefer to contribute your time and skills instead, why not volunteer with a participating organisation? 

Nifty with needles? Volunteer to knit beanies for cancer warriors at the Singapore Cancer Society’s Knit of Love workshop. Skilled at storytelling? Create content to promote assistance dogs for the disabled at K9Assistance. 

You can also find volunteering opportunities with other groups at The Great Bay Fiesta, which returns with the popular Uncle Ringo carnival and circus at the Bayfront event space from now to Dec 31. 

For instance, the non-profit Singapore International Foundation is seeking volunteers for its community programmes, such as its art and storytelling programme, Words on Wheels Southeast Asia Art. 

And from now to Dec 14, the Great Bay Fiesta lets you meet local charity mascot Sharity Elephant, play games, take part in craft activities and buy iconic Sharity merchandise.


Whether you are recounting a personal interaction or a visit to a Giving Hub, you can be an advocate of SG Cares Giving Week just by participating and demonstrating the power of giving.

What’s more, you can redeem a limited-edition SG Cares Giving Week x Sharity plushie by completing any of the simple Donate, Volunteer and Advocate activities listed above and sharing them on social media. Each category has a different plushie design, so you can collect the entire set. More than just fuzzy companions for the little ones, the soft toys also serve as cute mementoes of how easy it is to give.

With so much happening this year, SG Cares Giving Week offers plenty of opportunities to make a difference. And with every small act, we can build a better society for one another.

Start giving for a better tomorrow at, and follow the activities on Facebook, Instagram and TikTok.

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